e.l.f. Cosmetics Lash ‘N Roll Curling & Lifting Mascara – Pitch Black
Lift, curl, and define your lashes effortlessly with the e.l.f. Cosmetics Lash ‘N Roll Curling & Lifting Mascara in Pitch Black. Inspired by salon-style lash lift results, this lightweight mascara is designed to create beautifully curled, separated, and fuller-looking lashes with intense black color that makes your eyes stand out instantly.
Featuring a unique curved, double-sided silicone brush, the formula grips every lash from root to tip for maximum lift and definition. The shorter bristles load lashes with product while the longer bristles separate and fan out lashes for a wide-eyed, eye-opening effect. The rich Pitch Black shade delivers bold color payoff for dramatic yet elegant lashes.
Its long-lasting formula is smudge-resistant and flake-resistant, helping your lashes stay lifted and fresh throughout the day without feeling heavy or crunchy. Perfect for both natural everyday makeup and full-glam looks, this mascara gives you buildable curl and definition without needing a lash curler.
Key Features
- Provides visible curl, lift, and lash separation
- Intense Pitch Black color for dramatic definition
- Curved double-sided silicone brush coats every lash
- Lightweight formula with buildable coverage
- Smudge-resistant and flake-resistant wear
- Helps create a lifted, wide-eye effect
- Vegan and cruelty-free formula
- Suitable for daily wear and all lash types
Why You’ll Love It
The Lash ‘N Roll Mascara is perfect for achieving lifted, fluttery lashes without clumping or stiffness. Beauty lovers appreciate its lightweight feel, affordable price, and ability to hold curl throughout the day. Many users also compare it to high-end curling mascaras because of its impressive lash-lifting effect.
How to Use
Starting at the base of your lashes, wiggle the brush upward in a zig-zag motion to evenly coat lashes. Use the longer bristles to separate and lift lashes for maximum curl and definition. Apply additional coats before the mascara dries for a more dramatic effect.
Product Details
- Brand: e.l.f. Cosmetics
- Product: Lash ‘N Roll Curling & Lifting Mascara
- Shade: Pitch Black
- Formula Type: Curling & Lifting Mascara
- Finish: Defined, Lifted & Volumized Lashes
- Suitable For: All lash types
Create beautifully curled, lifted, and bold lashes every day with the e.l.f. Lash ‘N Roll Curling & Lifting Mascara – Pitch Black, the perfect mascara for an eye-opening lash look with long-lasting wear.

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